15+ years in the beauty industry. Jennelle founded SMP-Ink SF in Danville, California, where she serves Bay Area clients navigating hair loss. Her work has been featured on CBS San Francisco's Destination SF and on the cover of Soeleish San Francisco Magazine, and she is the author of Confessions of an SMP Artist. Having experienced hair loss herself, she treats it as an identity to restore — not a cosmetic problem to fix.

Two decades of military and law-enforcement service shaped Rodger's standard: do it right, or don't do it at all. He came to scalp micropigmentation through his own hair loss — getting the procedure himself, then dedicating his career to mastering the craft. Today he works alongside Jennelle at SMP-Ink SF, bringing precision, discipline, and a firsthand understanding of what restoring a hairline means to a client.